Most Buckeye small businesses doing direct mailing for the first time get stuck between USPS EDDM and targeted direct mail lists. Here are the seven differences that matter.
Cost per piece
EDDM postage is roughly half the cost of targeted direct mail. For pure reach, EDDM is the cheapest direct mailing option.
Targeting precision
Targeted mail lets you filter by income, age, home value, or new-mover status. EDDM only filters by carrier route.
List ownership
Targeted direct mail leaves you with a list you can re-use. EDDM does not.
Speed to market
EDDM can be in mailboxes in 7–10 business days. Targeted direct mail takes a little longer.
Best for saturation
Trying to dominate a Verrado or Sundance neighborhood? EDDM is the better direct mailing choice.
Best for niche audiences
Selling to 55+ in Sun City Festival, or new movers in Tartesso? Use targeted direct mail.
Repeat campaigns
Targeted lists shine when you mail the same households 3+ times. EDDM is great for round-one awareness.
Most Buckeye direct mailing campaigns we run start with EDDM for saturation, then layer in targeted direct mail for the highest-value households. We can build both into one budget.